Always exciting when a new store opens in your area. For us, the "New Kid in Town" is Lidl, the German based grocery store. 
Lines formed way before the Ribbon Cutting Ceremony. They offered refreshments to all those waiting patiently. When the moment arrived cutting the ribbon was none other than the Governor of Virginia, Governor McAuliffe
Prizes to be had by all that came, surprise amount gift cards, reusable shopping bags, fabric bags with proof of app download, and more!
When you walk in it is spacious and you smell the desk baked goodies in their bakery! 
They offer what most groceries do, along with non-food merchandise such as home goods, clothing and accessories.
As mentioned prior, they too have an app. There you can find additional coupons, weekly ads and a section for their "specials". 
Comparable to other stores that offer various items and mainly their own store brand, I find its popularity will depend on what you are used to and your personal preferences you enjoy in a store.
For me, I enjoyed the items I sampled and was quite pleased with the items I purchased!
And yes, I saved. Because at checkout my clipped e-coupons, combined with the mailer coupon equaled a great deal for what I purchased.
Overall I can say, I may become a regular.
So Lidl, "Danke" ……
Made to share, to care 